You’ve worked hard to build your aesthetic practice — now it’s time to make it thrive with clarity and ease.
At Spa Project, I help med spa and aesthetic business owners simplify decision-making, create sustainable systems, and scale profitably.
Through proven strategies, hands-on coaching, and a supportive community inside The Aesthetic Accelerator, you’ll gain the focus and confidence to grow your business without sacrificing your energy or passion.

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Clarity
Confidence Profitability

Helping Med Spa & Aesthetic Business Owners Build Businesses That Work — Without the Burnout

SPA PROJECT

Meet Emily Kendel, a Business coach and Aesthetician with 20+ years of experience helping med spa founders simplify their operations, price for profit, lead powerful teams, and feel confident in every business decision. Learn more about our mission, values, and the journey that brought us here.

Want to know who’s behind the scenes?

👉 [Read My Story →]

Whether you’re ready to streamline operations, increase profitability, or finally feel in control of your growth, you’ll find the tools, support, and strategy here to make it happen.

Book a Free Strategy Call

Aesthetic Business Coaching That Works

Try the Free Client Journey Friction Map

Pinpoint hidden friction in your client experience and get personalized recommendations to increase retention, revenue, and referrals.

Overwhelmed by too many hats and too little time?
This high-impact, low-overhead coaching membership was built for aesthetic business owners ready to turn their chaos into clarity. With expert coaching, proven frameworks, live calls, and a supportive community, you'll move from reactive to strategic — fast.

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The Aesthetic Connections Networking Club

Connect with a network of med spa and aesthetic professionals who are growing, learning, and scaling together.

→ Access to free trainings, events, tools, and resources to improve client experience and profitability.

→ A supportive space to share ideas, ask questions, and learn from other ambitious med spa owners.

→ Monthly live sessions where you’ll get answers to your biggest business and growth challenges and connect with other medical spa and aesthetic business owners.