Frustrated with how to price your med spa services? Are you sure your packages are actually making your med spa money? It’s not enough to have clients book appointments and spend money on marketing. You have to make sure your pricing is spot on. In this post I’m sharing how to price med spa services for more profitability.
The benefits of offering med spa services packages
Selling Packages ultimately should be getting your client a better result. If packaged correctly during purchasing, your client will visit more frequently, giving you more opportunity for upsells. Selling Packages also increases your cashflow. Think of packages the same way as you would think of a gift certificate, getting cash up front for services. Selling packages also helps you to plan ahead for how many consumables or supplies you will need in a month’s time. You don’t want to keep too many on hand, but you don’t want to run out either.
Issues that can happen when offering packages in your med spa
Organization can be a challenge when offering packages but you can make it work by being proactive. Keep your package money separate from your sales reports. Also, have a system for managing which services your clients have received and which they still need to schedule. The best way to manage these issues is to utilize your spa software. Record and document everything.
The best way to price your packages
It’s time to get out a trusty old spreadsheet! First, create your goal for packages. Let’s say your goal is getting clients the best possible results. If that’s your goal, don’t use discounting. Discounting always makes me think of desperation. If I really want something and I see the value in it, I really don’t care what it costs. Here are some ways you can build “best results packages” for your clients:
Brainstorm what services give the best results when achieved in 3-5 treatments
Add value to those results. Instead of discounting 3-5 treatments, add in some extras like facials, Dermablades, or peel treatments.
Get creative! Once you stop thinking about discounts and start thinking about value, there are so many possibilities!
Always add to the package rather than discounting. Throwing in 3 $150 facials “for an added value of $450” sounds way better than discounting $450 off 3 micro needling RFs.
You need to pay your esthetician for those facials too so make sure to factor a commission or hourly pay into your pricing.
Do the math and price your packages for profitability
Carve out some time and look at your pricing. Take a few hours or a whole day if you need to. Make sure you’re not losing money. As you make adjustments, update your front desk and the rest of your staff so that everyone knows about the pricing changes.
Looking at your numbers will help you to make wiser decisions that will increase the profitability of your med spa. Don’t let this process overwhelm you. I’d love to guide you through the process. Book a Discovery Call and we’ll have you organized and profitable in no time!
Need more strategies for boosting sales? Grab my FREE resource, “5 Steps to Boosting Sales in your Medical Spa in the next 30 Days”. Yup, 30 days! You’ll be amazed at how much impact just a few tweeks can make in your sales and profitability!
