You’ve spent weeks planning a beautiful sales event for your med spa, complete with stunning decor, hors d’oeuvres, and maybe even a glass of wine for your guests. Everything is set, and you’re ready to impress your clients. But then, crickets! It’s frustrating when you put all your energy into hosting an event, only for the turnout and sales to fall flat.
What went wrong? Usually, it comes down to not having a clear marketing strategy for your sales event. A successful med spa sales event needs more than just casual mingling and inviting clients. It requires a solid plan to attract the right people and get them to show up!
A Real-Life Example of a Sales Event Gone Wrong
To show the importance of strategy, let me share a story from my own experience. Many years ago, I invested $10,000 in new skincare kits, fully expecting to sell them all at a sales event we had planned. We hosted the event after hours, complete with hors d’oeuvres, wine, and even brought in a sales rep who traveled three hours to be there.
But when the event began… crickets. Aside from a couple of friends and a handful of clients, hardly anyone showed up. When the night ended, we had made about $200 in sales, and I was left wondering what went wrong.
The problem? I didn’t have a proper marketing plan. I just kind of assumed people would want to come. Sure, I printed a few flyers and posted on Facebook, but my promotion was far from strategic. I hadn’t communicated with my team about what to do during the event, and we weren’t aligned on our goals. The lesson I learned from that experience? Planning and strategy are everything when it comes to pulling off a successful sales event.
Here are some tips to help you create an effective marketing strategy for your med spa sales event that boosts sales and engages clients.
1) Promote Early and Often
Promoting your event is everything! Seriously, I can’t stress this enough. If you want people to show up, you need to start creating buzz at least a few weeks ahead of time. Use every platform at your disposal! Send out fun and engaging email newsletters to your existing clients, share eye-catching posts on social media, and don’t forget those in-spa invitations that can spark interest right where it matters. You want to build excitement and keep your event on everyone’s mind. Share sneak peeks, behind-the-scenes content, or even exclusive teasers about what to expect. The earlier you start promoting, the more momentum you’ll generate, and that energy will carry you through to the big day. So, get out there and let everyone know this is an event they don’t want to miss!
2) Define the Customer Journey
Okay, let’s talk about the experience you want to create for your guests. From the moment they walk in, what do you want them to feel? Will they be greeted with a warm welcome and an engaging product demo? Maybe you want to set up educational stations where they can learn more about your services in a fun and interactive way. When people feel valued and informed, they’re more likely to trust you and want to learn more. So, take some time to think through every touchpoint of the experience- how you welcome them, what information you provide, and how you keep them engaged throughout. This thoughtful approach will not only improve their experience but also help you create meaningful connections and conversions!
3) Involve Your Team
It’s not just about being behind the counter; your team should be actively engaging with guests, answering their questions, and guiding them toward making informed choices. Encourage them to share their enthusiasm and expertise about your products and services. Consider doing a quick training session before the event to get everyone on the same page and feeling confident. The more engaged and knowledgeable your team is, the more comfortable your clients will feel asking questions and exploring what you have to offer. Plus, when your staff is excited, that energy is contagious and can make the whole atmosphere more enjoyable for everyone involved!
4) Track Your Progress
Keeping everything on track can feel overwhelming, but it doesn’t have to be! I’ve found that using a project management tool like ClickUp is a total game-changer. It allows you to break down all the tasks leading up to your event and assign responsibilities to each team member. You can set deadlines, check in on progress, and ensure that nothing slips through the cracks. This way, everyone knows exactly what they need to do, and you can focus on creating an amazing experience for your clients without stressing about the little things. A little structure goes a long way in making your event a success, so don’t hesitate to rely on these tools to keep everything running smoothly!
5) Follow Up with Your Clients
After your sales event, hold a quick team meeting to share what everyone learned. Discuss what went well and take notes for next time! The day after, reach out to clients who made purchases to help them book their appointments while it’s still fresh. Don’t forget to follow up with those who needed more time to decide. A thank-you note to attendees will also make a positive impression! Remember, following up isn’t just about staying in touch—it’s a chance to boost sales! We once made an extra $20,000 just by calling clients the next morning. Also, reach out to those who missed the event and offer them extra time for your special deal. These little touches can really help you hit your sales goals!
An organized, well-executed event doesn’t just boost your sales, it also strengthens relationships with your clients. They’ll get a chance to see the value you bring, which increases trust and can turn attendees into long-term, loyal customers.
If you need help fine-tuning your event or your sales event strategy, schedule a FREE Discovery Call with me today. Let’s work together to ensure your next sales event not only meets your financial goals but also helps you connect more deeply with your clients.
