Trying to figure out how to launch your newest med spa products to your audience? Do you have amazing services that your customers don’t know about? Or need a boost in cash flow? An on site sales event is a smart and effective way to boost sales and introduce new products and services to your clientele. In this post I’ll be teaching you how to use on site sales events to launch your med spa products and services over and over again.
The Difference Between a Sales Event and Open House
Before we start talking about planning your sales event, let’s talk about the difference between a sales event and an open house. Open houses usually happen once or twice a year. Customers arrive, get a cocktail in hand and mingle with the staff and sales reps. Open houses usually offer some sort of discount but there’s definitely no pressure to buy. The client either goes to their already scheduled appointment or drinks all your booze! Haha. A sales event is a money making event with a strategy. The strategy is based on how you design your customer’s journey in your business.
On-Site Sales Events That Boost Your Sales
Your on site sales event should be developed around a goal that strategically gets your clients to the checkout counter purchasing big ticket items before they leave. There are several types of sales events that you could host that have different types of goals. Here are just a few.
- Launching a new product or service
- VIP Customer Event
- Introducing a new staff member and getting her schedule booked
- Annual “Open House Style” Grand Sales Event
- Educational Product or Service Event w/ Demonstrations
- Webinars
Hosting a Grand Sales Events and Product Launches
Hosting a sales event is a great way to immediately boost sales and get to know your clients better. A Grand Sales Event is typically done once a year. Many spas have them towards the end of the calendar year. September, October and November are hot months. You can do them whenever you want, though. They require a lot of planning and strategy, but if done right, they can be a huge revenue boost. You can use this time to introduce new products and educate your clients. You may have several of your vendors attend, and giveaways. Let them tour the spa and mingle with your staff. Be sure to have your staff prepared to promote products during the event.
Launch your Med Spa Products and Services
A product or service launch may be a much more intimate sales event that is done quarterly or twice a year. It’s an opportunity for you to educate your clientele on specific products or services you offer. You can do this type of sales event in-person, online or a combination of the two. Your goal is to educate your clients on the value of a specific product or service and sell it during the event.
Story of problem with solution
Imagine having a sales event where your customer leaves feeling educated and excited about their plan to getting results with their skin. Imagine how it would feel if you could breathe again knowing you just made enough money to pay for the new device you just bought! An on-site sales event has so many possibilities for you to boost sales and build relationships with your customers. The possibilities are endless. As long as you have a strategy for the event and all of your staff are on the same page, you are going to do great!
Ready to get started? Need a little guidance on how to make it happen? We help med spa owners just like you plan and execute profitable sales events. Book a Discovery Call today and let’s start planning!
We’re here to help,
Emilyn
